Keyword Density

The Internet is a mine of information. You can filter out the information you want by entering a relevant key word or phrase in an internet search engine like Google, MSN or Yahoo. The search engine returns information pertinent to you after measuring the keyword’s density in billions web pages.

Keyword Density

Wondering what ‘key word density’ is? It is a tool that optimizes search engine results. It measures the number of times a keyword or phrase occurs on a web page in comparison to total number of words on that page. It is always expressed in percentage terms.

Formula

Key word density value is calculated using this formula: specified keyword or phrase/ total words in the web page under consideration X 100. This formula tries to measure the relative proportion of the keyword or phrase you specify in a web page to gauge whether that page would furnish you the information you are looking for.

The Acceptable Range

Search engines recommend a keyword density between 5-10 % as the ideal density. This density value is applicable to each page in your site. This is a ‘Comfortable density value’ that will ensure that the web page text flows freely and is easy to read and comprehend as well or the searcher will not read the page or buy the product that it markets.

The Bad Range

You are now probably wondering whether there is an upper limit to the keyword density value, which should not be crossed? The answer is yes. A keyword density value above 10% is unacceptable to search engines. Technically keyword/phrase overuse in web pages is termed as ‘keyword stuffing’; it renders the web content incoherent and overwhelming to the user.

Apart from running down web page content quality, keyword stuffing will also invite penal actions from the search engine companies against your website. Your web venue may be downgraded in search outcome; your search engine ranking will fall and as an extreme step the search engine may ban your website by flagging it as a spam site.

How to Ensure Correct Keyword Density in Your Web Page?

The silver lining in the cloud is that you can plan your web content to include the right number of keywords or phrases at significant places so that your keyword density is not unnaturally high to invite a search engine penalty.

You don’t have to go through laborious manual keyword density calculations either. A plethora of software designed to help you automate this process, are available. Keyword density checker calculator, Keyword density analyzer and live key word analysis are some of the popular tools used for this purpose. These analyzers save you much effort and time.

Keyword density value may make or mar your web site content. So next time you set out to showcase your creative masterpiece on the internet, do take utmost care to keep the use of your keywords in moderation.

Check your Keyword Density with our tool