The Difference Between Pagerank And Link Popularity

If you have spent time and money on online marketing, then I am sure you have already heard about SEO and how it can help you to bring more visitors to your website and more profit for your online business.

For those who haven’t heard of it, SEO is actually the acronym for search engine optimization. SEO is a concept that can help you get traffic to your website if it is done correctly.

There are two concepts that might seem similar but actually don’t mean the same thing, that you need to know when you want to spend time learning about offpage SEO optimization.

Offpage optimization influences 80% of your whole SEO campaign and there are 2 important terms that you will have to understand in order to be successful. Most people will get confused when they are presented with the concepts of PageRank and Link Popularity.

You need to clearly understand that PageRank is a part of Link Popularity. PageRank only focus on the quantity and popularity of your links but as for link popularity, you will have to put more emphasis to the quality of your backlinks.

Most of the major search engines emphasis on your website’s link popularity so that you can get a higher ranking in the search engine results placement (SERP).

This means, your SEO effort should be focused on getting backlinks from sites that are within your niche. The process of getting relevant backlinks can be tedious but you can not neglect it if you want to get better position in the search engine results placement. It is much more important to get a backlink from a relevant site that is using a similar set of keywords that you use for your website because these links are considered to be from high quality sites by the search engines.

You should never acquire any backlinks from sites that the search engine regarded as low quality site. Do not fall for the offer of links from Free For All sites and any ads that says you can get 1000 free backlinks from targeted sites because that might hurt your SEO.

Link farming is a sure way to sabotage your SEO campaign and this will cause you to get low link popularity from the search engines.

Make sure that you spend your SEO budget on relevant links so that you can get better ranking for your website. Some of the niche directories might cost more, but you should think of it as a long term investment.

Posting up your link to a Free For All directory might not cost you any money and help to drive instant traffic to your site but you need to know that it will worth the short term gain.

Make a wise decision and focus on building your link popularity, rather than just getting a backlink to your site.